Ein Hamburger Designstudio für unsere Lieblingsmenschen: Kinder.

In October 2023, Mischa, founder and product designer, was looking for a gift for his five-year-old cousin. Something that would not only keep her busy, but truly empower children. The traditional toy industry had no answer to this. So a simple question emerged, which became the idea behind Edubini: What do products look like that nurture children instead of just entertaining them?

Weeks later, the idea had become a real product: a set of affirmation cards for children, designed by Mischa herself. Online, it delighted hundreds of families in no time at all. The response was clear and showed that there was a real need. The first product was sold and the proof was there.

With the founding of Edubini, a project became a mission. The brand is driven by a clear vision: to fill a gap left by the traditional toy industry. Products that not only entertain children but truly nurture and empower them. Our goal is to make a real difference and support children on their journey.

After intensive development, the first Edubini product was released. That was the moment a simple idea became a real company. Sketches and a feeling had become something tangible that reaches families and makes our mission visible.

Our first Christmas as a brand and our first real test. Amidst the gift-giving frenzy and delivery dates, our products reached thousands of families. This Christmas showed us that Edubini has arrived and that the journey has only just begun.